Tag Archives: Reggaeton

Reggaeton & Rolexes: What Is The Real Issue?

Farruko

As many Reggaeton fans already know, Farruko has recently found himself in an awkward situation. The Puerto Rican ‘Reggaetonero’ posted a picture of his Rolex on Instagram and was quickly pointed out as a fake by FakeWatchBusters, a ‘watch watchdog’ Instagram account. Following the accusations, Farruko as well as other artists like Ñengo Flow and Ñejo, began to backlash at ‘haters’ by posting pictures of their Rolexes and posting videos poking fun at the situation. Although, at the end of it all, the watch was fake and Farruko was essentially forced to buy a $13,000 USD Rolex in Miami the issue here isn’t necessarily counterfeit merchandise but, the lack of professionalism in the Reggaeton genre.

Farruko Real Rolex

Image: Farruko’s $13,000 USD Rolex

A popular talented artist like Farruko, who has made tracks with countless big name artists like Jose Feliciano and most recently Sean Paul, should not find himself in a social media ‘fight’ (or whatever you wish to call it) with a guy who runs a luxury watch humiliation / watchdog account. Reggaeton artists tend to come out of harsh neighborhoods where a lot of what they talk about comes from; drugs, weapons, etc. so, defending one’s street cred or social standing is normal. But, Reggaetoneros find themselves in positions of great influence with large fan bases throughout Latin America, Europe, Canada and the United States which tends to make them a good amount of money from shows, album sales and occasionally product endorsements. Put these two facts together and you get a bad mix, at least from a commercial standpoint.

Farruko, although he is a young artist, he is rising among the ranks in Reggaeton, rising to the caliber of big names like Daddy Yankee and Don Omar, which has allowed him to sell-out shows and create successful productions. With fame and money, comes the need for responsibility and especially, professionalism, which sadly a large majority of Reggaeton lacks. Professionalism isn’t just following through on contracts or doing press stops but, carrying yourself in a respectful manner in any situation. Reggaeton has grown into a vibrant and growing genre that has made a lot money with large markets in Colombia, Mexico and the United States. The time has come for the genre to start making professionalism a priority; if you’re making hundreds of thousands of dollars it is time to behave like you are. The use of adequate and effective management and public relations is a must in the genre. Situations like the one Farruko found himself in shouldn’t of never happened. Management or PR should of been contacted to clean up or it could of simply been ignored. Luckily, the situation wasn’t too much of a public relations disaster but, if something worse were to come up in the future it could compromise endorsements and future opportunities for Reggaetoneros to grow and make money. This issue, like counterfeit merchandise, won’t be fixed overnight but, it should evaluated by record labels, independent artists and their management from the top down since artists aren’t the only problem.

Baby Rasta & Gringo Debut Their Music Video “No Dices Na”

Reaching more than 180,000 views in just a few days, Baby Rasta & Gringo’s new music video is off to a good start. The Puerto Rican reggaeton duo not only put together a great track but, accompanied it with a music video with a story line to match.

Under the creative direction of Carlos Martin, DG Films, the music video tells a story of a hearing impaled woman who meets and falls in love with a man who has no idea about her condition, a smart and touching play on the lyrics.

Reggaeton Artist Jadiel Passes Away in Rochester, New York

Jadiel

Confirmed by family and friends and Rochester Police, 27 year old ‘Reggaetonero’ Jadiel passes away in a fatal Motorcycle accident.

This comes as a shock to fans, posting to Instagram, pictured above, just hours before the accident. The accident occurred in Rochester, NY involving a sedan and a motorcycle that Jadiel was riding. He was later pronounced dead at Strong Memorial Hospital. There is still no word on what caused him to lose control of his motorcycle, it is still under investigation.

Jadiel leaves behind two children. Our thoughts and prayers go out to Jadiel and his family.

Clandestino & Yailemm Ft. Plan B, Daddy Yankee, Tito ”El Bambino”, Amaro, Pinto Y Pusho – Caseria De Nenotas (Official Remix)


CaseriaDeNenotas

Listen and download the official remix of Clandestino & Yailemm’s hit “Caseria De Nenotas” this time featuring Plan B, Daddy Yankee, Tito “El Bambino”, Amaro and more. Enjoy it!!!!

Download:
Clandestino & Yailemm Ft. Plan B, Daddy Yankee, Tito ”El Bambino”, Amaro, Pinto Y Pusho – Caseria De Nenotas (Official Remix)
 

Mobile Download:
Clandestino & Yailemm Ft. Plan B, Daddy Yankee, Tito ”El Bambino”, Amaro, Pinto Y Pusho – Caseria De Nenotas (Official Remix)

Meet & Greet Alexis y Fido @ Radio Shack (Review) [Event]

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We got a chance to catch up and interview non other than five time Latin Billboard nominees Alexis y Fido. The meet and greet took place in Miami, FL at the Dolphin Mall. It was a great time and an awesome gesture by these two guys. Since the beginning of their career they’ve demonstrated love for the fans and “la entrega” (the commitment) for the music they make. The fans didn’t hesitate to make their way to Radio Shack to see this talented duo.

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The people of Miami are well known for their love of music and it’s fair to say their fan base is faithful and shows support no matter what. Hundreds of fans stood in line waiting for a chance to have one on one contact with Alexis y Fido, for many, a dream come true. Stay tune for the interview.

Tempo takes aim at Cosculluela with new track “Chota Cos”

tempo chota cos tiraera

Puerto Rican rapper, Tempo, has released a ‘tiraera’ or ‘beef track’ taking aim at Cosculluela. IT isn’t clear why the beef started up; one says its because of money and the other because of disrepsect. Whatever the reason, Reggaeton hasn’t seen a good Tiraera since Nengo Flow and Cosculluela went at it a few years ago.

Stream:

J.O. “El Unico” – The Chosen One “T.C.O.” [The Mixtape] (2014)


J.O. El Unico (The Chosen One Front Cover)

 Tracklist:

01. The Chosen One (Intro)
02. Cuando Bailas Asi
03. Dile A El (Ft. Ricky Daze)
04. Yo Te Pongo A Volar
05. Pierdo El Control (Ft. Neptune)
06. Al Ritmo Del Dembow
07. Baby Lets Go (Ft. Ricky Daze)
08. No Hay Que Pensarlo
09. Skit
10. Una Maldicion
11. Nuestro Idioma
12. Una Noche (Ft. Neptune)
13. Ella Le Gusta
14. Mucho Contacto (Ft. Ricky Daze)

Download:
J.O. “El Unico” – The Chosen One “T.C.O.” [The Mixtape] (2014)
 

Mobile Download:
J.O. “El Unico” – The Chosen One “T.C.O.” [The Mixtape] (2014)

AJ “El Kallejero” Of La Mega Radio Is On His Way To The Top

AJ Ramos of La Mega Radio 97.9 Represents the Next Generation of Latin Power Executives

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Last week we caught up with Roberto Castillo, one of the quiet movers and shakers in the radio and entertainment industry.  We were talking about the political and buying power of the Latin population because they are now the largest minority in the U.S.  Their buying power is growing each day, but what we did not understand is why a lot of U.S. companies were hesitant or just not savvy enough to take advantage of this hot growing demographic.  While having this very important discussion we started talking about the many global opportunities for minorities and the “World Cup” came up in the conversation.  He informed us about the role Mega would be playing and how we may be able to work together to cover the games.  This sounded like a hot networking opportunity so he asked the station’s point man for the project to come down and meet with us.  After talking to this skilled and gifted brother, who just had so much going on, we felt a genuine need to do this interview and let him tell his story to the world.

Interview of AJ Ramos of La Mega Radio

Q– What going on my man?

A—I’m good thank you for the interview; I respect the Source a lot.

Q– Where were you born and now reside?

A—I was born in Jersey City, NJ and live in New York.  I also lived in Las Vegas for two years doing radio.

Q– I understand your family is from El Salvador, what is life like over there?

A—Yes, my family is from El Salvador.  Like in every third world country poverty, violence and corruption is taking over.  The percentage rate of secondary and higher education is declining.  You have to be careful there are a lot of kidnappings.

Q– There are a few violent gangs in the U.S. from El Salvador, what brought this about?

A—This is something I rather not talk too much about.  But the violent gangs in El Salvador basically run the country and let’s just say I guess they call it expansion.

Q– How did you get started in radio?

A—It’s a crazy story.  When something is meant to be, it is meant to be.  I was leaving the COPA CABANA on 34th street.  Thursday nights were 18 to party and I was 20 years old.  Some gorgeous blonde lady approaches my friend outside the club and asked him what he thought about the radio station.  He straight up started kicking it to her.  I answered the question as I was babysitting my boy.  I then went back to the car.  I saw the radio station as a vehicle to success so I went to the promo truck and asked them how can I get a job?  The driver tells me to wait for his boss.  The boss ended up being the gorgeous blonde.  The rest is history.  At the moment, I was pursuing a career as a lawyer and got accepted to Rutgers into the pharmacy program.  LOL.  Go figure.

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