Category Archives: Music Videos

Daddy Yankee’s “Lovumba (Official Video)” Launches Tomorrow

The video was shot on location in Puerto Rico under the direction of Carlos “Bambam” Martin. It’s no doubt that Daddy Yankee knows how to bring the heat when it comes to his music videos, but this time the award winning latin urban superstar has raised the bar once again. The video uses artistic light sequences, elaborate fountain displays, and explosive dance breaks to capture the elements of a party that only Daddy Yankee can bring. Each unique scene symbolic to the elements of ice, water, & fire. “I’m excited for people to see the video. I’ve always been very hands-on in the development of my video concepts and this has been an idea I’ve wanted to incorporate for a while now.” says Yankee.

The video also includes another familiar face, that of Univision’s Nuestra Belleza Latina contestant, Tatiana Delgado. “This has been an incredible experience, and I know that the public is going to love the result.” says Delgado.

In addition to it’s #1 spot on the urban charts, Lovumba also holds the #4 position in tropical and along with his previous single, Ven Conmigo is in the top 10 of Billboard’s Hot Latin Songs. Daddy Yankee’s eighth upcoming studio release Prestige is due out in the spring of this year.

Hardwell – Cobra (Official Video)

This video was premiered on MTV US’ finest EDM dedicated program MTV Clubland. With a teaser out on Youtube with over half a million views and already topping dance charts all around the world it’s now time for the Official Video premiering in and also featuring USA! And will directly be broadcasted into 82 million households!

The video gives a spectacular view on todays clubscene in US, dynamic filming and movement in every shot, mixed up with a lot of visual effects like flares, film burns, black & white, slow-motion and speed ramps, give the video the energy it needs. It follows Hardwell touring Dominican Republic and USA and sure shows this man knows how to throw a party! Las Vegas, Hollywood and Miami all got the Hardwell treatment, breaking down the house!

‘Cobra’ is a more than worthy successor to all previous Hardwell chart-stormers, kicking in with a big chord theme and building an explosive amount of tension — till it all breaks and the climax unfolds an electro bassline monster, unexpected but fierce and powerful just like a Cobra! The track’s finale lets all elements come together, making ‘Cobra’ a sure-shot at dance floor damage.

On top- of this all, ‘Cobra’ has been crowned as the official anthem of ‘Energy, The Network’, one of the biggest indoor events of Europe, taking place on March 3rd 2012 in the infamous Jaarbeurs of Utrecht, The Netherlands where Hardwell will be headlining the Mainstage.