In Stores August 2012Los Angeles, CA – GUESS, the denim-based lifestyle brand, is pleased to announce that the company is embarking on a comprehensive collaboration with legendary DJ and producer Tiësto that will include a limited-edition capsule collection and branded performances around the world.
“When I first met Tiësto, I was really so impressed,” said Paul Marciano, CEO and Creative Director for GUESS?, Inc. “We connected right away on both a personal and professional level. He is more than just a DJ – he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous and sexy GUESS lifestyle.”
“GUESS has been a pioneer in fashion for 30 years,” said Tiësto. “I’ve been a fan of the brand for a long time. It’s really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLUB LIFE.”
Beginning in August, the Limited Edition Tiësto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores around the world and also at department and specialty stores. The apparel collection will follow in October for women and men. The 22 piece line is inspired by the growing power of electronic music and the lifestyle surrounding it in today’s pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatments with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiësto performance, and leather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiësto logo in black and electric blue.
Tiësto’s performances will span the globe beginning July 23rd in Ibiza and will continue through to 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.
A dedicated microsite, with the URL of tiesto.guess.com, will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.
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GUESS TO PARTNER WITH TIëSTO
GUESS, the denim-based lifestyle brand is pleased to announce that the company is embarking on a comprehensive collaboration with the legendary DJ and producer TIËSTO that will include a limited-edition capsule collection and branded performances around the world. Beginning in August, the Limited Edition TIËSTO Watch by GUESS will be available in GUESS Stores around the world and at department and specialty stores. This all new multi-functional timepiece is original and innovative, functionally driven and filled with fashion. Featured in gun metal stainless steel, this bold timepiece is a combination of sport and dress with a magnificent mixture of textures, treatments, and finishes. The uniqueness of the etched top ring, oversized crown, patterned dial detail and electric blue second hand put a modern spin on a must-have trend. The 45mm case is enhanced with masculine, screw details. TIËSTO’s personal logo is etched into this Limited Edition Watch case back. This unique piece comes delivered in a special TIËSTO box with exclusive information about GUESS and TIËSTO. Brave, bold, cool, and confident …. All characteristics of both TIËSTO and the GUESS Guy, embodied by this special watch designed exclusively for him. TIËSTO’s performances will span the globe beginning July 23rd in Ibiza and will continue through to 2013 and will include locations such as Paris, Milan, Las Vegas, Sydney, and Dubai, among others. A dedicated microsite, with the URL of tiesto.guess.com will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.
