Yes, that’s right. The Swedish producer and DJ, Alesso, is going to drop his latest music video via the popular image message app, Snapchat.

Snapchat has been implementing unique ideas on their platform for sporting events, special icons and filters based on location and now used as a premiere platform. The video will premiere on September 12th, 2014 on Snapchat at 4:30PM (GMT), thirty minutes before the non-snapchat premiere on VEVO that same day.