Washington DC – You may have noticed yesterday, like I did, that during the commercial breaks of the Opening Ceremony of the London 2012 Olympics, an event with over 1 Billion people tuned in, Apple aired a new commercial personality for the Mac computer. This new personality is the “Apple Genius”, what they call staff at Apple stores who help customers learn how to use their macs. The first commercial I saw was the airline one called “Mayday (Shown Below)” where the Apple Genius helps a man in desperate need with his iMovie anniversary video, I found it pretty creative — like the other commercials as well.

Apple, a company making more than $60 Billion a year, has an amazing marketing team that pushes out memorable commercials to promote their products and the Apple Genius guy is no exception. Down below are the latest 3 commercials featuring the Apple guy, personally I enjoy the Labor Day one.